LOOKING AT SOME MEDIA TRENDS IN THE DIGITAL AGE

Looking at some media trends in the digital age

Looking at some media trends in the digital age

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What are some of the ways mobile phones have evolved the way we take in media? - read on to learn more.

In the present digital age, mobile phones have become one of the most commonplace instruments that people are using to watch videos and access media. These days, many social media channels are offering unlimited feeds of brief, successive videos, that are growing in appeal among mobile phone users. In fact, statistics show that that globally, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms enable users to see a series of customised material and react instantly, making these videos much more engaging and addictive than conventional television. Short form videos are also being used more frequently for news and academic purposes, not just for entertainment. Consequently, this trend is evolving the way individuals are actively looking for and counting on to receive info, in a much faster, shorter and more visual format.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form media content, the way in which people are getting their news reports is also shifting. Individuals are increasingly turning towards internet news sources, instead of watching television, to learn about present worldly affairs. Nevertheless, concurrently, due to a consistent circulation of knowledge, individuals are coming to be overwhelmed by substantial amounts of content. In reaction to this, news groups are re-engaging audiences by making short form content that is more clear and much easier to follow. These days it is common to see news channels that have sizeable followings on social media sites. This pattern can be verified by the CEO of the fund that owns Euronews, for example. Using this method has been very important for supplying people with trusted read more and verified news sources, in a style they can readily access.

In the last few years, with the growth of digital media, the way in which people consume media has evolved significantly. For several years, traditional television was the main source of home entertainment for most people. Nevertheless, since the development of internet streaming services, many audiences are turning away from set up tv, particularly among younger people. Instead, international media content analysis shows that more people are buying subscriptions to streaming services, which strongly evidences the shift in audience intake habits. These services are popular for enabling people to view the programs and movies they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming services as a popular media consumption habit among audiences today. These changes show the move towards user-controlled viewing preferences in the marketplace.

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